Chloé
Free-spirited femininity, blooming since 1952.
Chloé was founded in Paris in 1952 by Gaby Aghion, an Egyptian-born designer who wanted to make luxury clothes that moved with a woman's body rather than imposing architectural structure on it. The house established a fluid, romantic identity in ready-to-wear before launching its fragrance line in 1975 with a composition by Guy Robert built around rose, lily of the valley, and amber — materials that have continued to define most of Chloé's subsequent fragrance work. The Chloé Eau de Parfum, relaunched in 2008 with a composition by Nathalie Lorson, became the house's contemporary signature, cementing a positioning around soft powdery rose that has since been extended through numerous flankers. Richemont, the Swiss luxury group, holds the fashion house, while the fragrance line is produced under license. Michel Almairac and Quentin Bisch are among the additional perfumers associated with the modern catalog.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
