Fa
Everyday freshness from Europe's best-known shower brand.
Fa is a German personal care brand owned by Henkel, dating to 1954 and best known across Europe, Latin America, and parts of Asia for its shower gels, deodorants, and body care products. The fragrance dimension of Fa sits within the body care category rather than fine fragrance, producing shower gels and deodorant sprays with scented accords rather than standalone perfumes. Fa fragrances are mass-market functional products designed to deliver freshness and light, long-lasting skin scent through wash-off and roll-on formats. The brand's portfolio spans citrus, oceanic, floral, and fruity fresh directions, updated regularly to track mainstream fragrance trends. Fa is particularly strong in German-speaking markets, Eastern Europe, and Latin America, where it competes with Dove, Nivea, and private-label equivalents. While Fa does not occupy a traditional place in fine fragrance discourse, it appears in fragrance databases because its body care products carry named fragrance accords tracked by collectors of everyday scents. The brand is owned and distributed by Henkel's consumer goods division.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
