Farmacia SS. Annunziata
Florence's living heritage since 1561
Farmacia SS. Annunziata traces its origins to 1561 in Florence, when it opened as the apothecary attached to the church of the Santissima Annunziata, supplying medicinal preparations and perfumes to the city's nobility through the Renaissance and into the modern era. It is one of a small handful of European pharmacies that has operated continuously across nearly five centuries. The contemporary catalogue is composed by perfumer Filippo Sorcinelli and others, drawing on classical European reference points — eau de cologne, neroli, oud, Tuscan iris — in restrained, often single-note compositions that echo the apothecary's historical character. Pricing sits in the upper niche range, with distribution through European specialty perfumeries and a growing US footprint. The original Florentine pharmacy still operates from the same Via dei Servi address.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
