Jeanne Arthes
Jeanne Arthes is a brand within Groupe Arthes, a French fragrance company founded in 1978 and based near Grasse, the historic centre of the perfume industry. Bernard Perrin established the group; the second generation now leads it. Jeanne Arthes operates as the house's primary consumer label, offering accessible florals and orientals pitched at the fashion-fragrance market. The line is extensive, with releases timed to trend cycles rather than a singular aesthetic vision. Compositions reference mainstream market preferences — fruity florals, gourmands, fresh chypres — and are priced to compete with department-store offerings from much larger groups. Quality materials appear selectively; the Boum and Amore Mio collections have earned modest reputations in the drugstore-niche crossover segment. Distribution is strongest in France and southern Europe, with growing presence in the Gulf. The brand is oriented toward volume; flankers rotate frequently and the overall catalogue is large relative to the house's modest scale.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
