Jinx
Small-batch indie perfumes from upstate New York.
Jinx Smells was launched in 2021 by Arthur Clayton Emrick, a nearly two-decade fragrance collector who taught himself perfumery from a converted restaurant building in Canandaigua, New York. Emrick grew up in the Michigan countryside surrounded by wildflowers, deep woods, rivers, and grasses, and that sensory inheritance runs through compositions that favor intensity over convention. The house is built on all-natural materials and pushes against the idea that natural perfumery means low projection. Emrick draws on techniques borrowed from beer and wine-making alongside standard perfumery practice, achieving extrait-level sillage from botanical sources. Releases have numbered well over a hundred since launch, a pace that reflects the small-batch, artist-direct model. Collaborations with other independent perfumers are a recurring feature of the catalog. Many releases are named for the Finger Lakes region — Canandaigua, Skaneateles — grounding an adventurous palette in a very specific geography. The brand distributes directly and through a small number of independent stockists.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
