Laura Biagiotti
Italian elegance inspired by the Eternal City of Rome.
Laura Biagiotti opened her atelier in Rome in 1965, first producing for other Italian designers and then under her own name from 1972. The house became known for fluid cashmere knitwear and an unusually soft tailoring vocabulary, earning Biagiotti the nickname Queen of Cashmere within the Italian press. The first scent, Fiori Bianchi, launched in 1982, but the house's signature fragrance arrived in 1988 with Roma — a powdery oriental in a column-shaped bottle modelled on the marble of the Forum. Roma Uomo followed in 1991 and the pair have anchored the line ever since, alongside Venezia and the more recent Roma Amor. The fragrance business runs under licence with Maurer & Wirtz after a long earlier partnership with Procter & Gamble. Headquarters remain at Marco Simone, the family's restored medieval estate outside Rome.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
