Maison Martin Margiela
Maison Martin Margiela was founded in Paris in 1988 by the Belgian designer Martin Margiela, an alumnus of Antwerp's Royal Academy who built the label around anonymity, deconstruction, and the white lab coat. The fragrance arm launched in 2009 in partnership with L'Oréal, with Replica — a collection of scents inspired by remembered places and moments, each labelled like a museum tag — quickly becoming the commercial anchor. Martin Margiela retired from the house in 2009; the label has since continued under successive creative directors and is held by the Italian OTB Group, while the fragrance licence sits with L'Oréal Luxe. Beach Walk, By the Fireplace, Jazz Club, and Lazy Sunday Morning remain the standards of a line that turned the conceptual idea of memory-as-perfume into a mainstream niche format.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
