Moudon
Swiss-named perfumery, French-made.
Moudon takes its name from a small medieval town in the Swiss canton of Vaud — cobblestone streets, a medieval château, the kind of settled European architecture that implies age and craft without historical bluster. The fragrances, however, are made in France, invoking a second register: the technical and aromatic authority of French perfumery allied with the precision implied by Swiss provenance. It is a calculated pairing, and it works within the accessible-niche positioning the brand occupies. Founded in 2022, Moudon has expanded quickly, reaching a catalogue of thirty-two fragrances by 2025. The opening release Élégant signalled the house's formal ambitions — compositions with clean, structured profiles that aim higher than the mass market without committing to niche price points. Distribution is primarily through online channels and international fragrance retailers. The brand discloses minimal information about its founders, which is increasingly common among accessible perfume houses that prefer to let the fragrance speak without auteur mythology. Moudon's website and social presence emphasise mood and aesthetic — the sensory suggestion of Swiss quietude, the crafted quality of French raw materials — over biographical narrative.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
