Paul Smith
Classics with a twist
Paul Smith opened his first shop in Nottingham in 1970, expanding to London five years later, and built a fashion house known for tailoring with subverted English-eccentric details — multicoloured stripes, lining prints, photographic motifs. The fragrance arm was launched in the mid-1990s under licence with Inter Parfums, beginning with the eponymous Paul Smith for Men and Paul Smith for Women in 1996, and has remained with that licensee since. The scent catalogue follows the fashion side's mood — well-mannered rather than dramatic — with successful pillars in Paul Smith Extreme, London, and the Story line. Compositions favour bright top notes, soft woods, and clean musks at accessible-tier pricing in European and Asian distribution. The signature striped accent appears across boxes and bottle caps, providing visual continuity with the rest of the brand's products. Sir Paul Smith remains involved in the house, which is privately owned and headquartered in London.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
