Prada
Prada was founded in Milan in 1913 by Mario Prada as a leather goods shop, and grew under Miuccia Prada into one of the most intellectually rigorous luxury houses of the late twentieth century. The fragrance line, launched in 2004 through a licence with Puig, entered the market with Prada Amber Pour Femme — a warm powdery floral developed by perfumer Daniela Andrier, whose close collaboration with the house would come to define Prada's olfactory identity. Subsequent releases — Luna Rossa, Infusion d'Iris, La Femme — share an aesthetic of refined restraint, prioritising quality materials over trend-chasing. The Prada Paradoxe franchise, launched in 2022, brought a more contemporary freshness to the portfolio while retaining the house's characteristic discipline.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
