Rasasi
Traditional Gulf perfumery meeting contemporary craftsmanship.
Rasasi was founded in 1979 in Dubai by Haji Abdul Razzak Kalsekar as a modest trading operation; it has since grown into one of the Gulf region's most commercially successful fragrance houses. The house sits at the intersection of Arabic attars and Western spray formats — many releases pair saffron and oud-resin hearts with bright citrus openings and musky bases designed for the international market. Blue Lady, their best-known export, is a white floral structured around tuberose and plum that has found genuine crossover appeal in European and American markets. Within the Gulf, Rasasi is a daily-wear staple: affordable by regional standards, broadly diffusing, and built for the kind of heat that demands longevity. The house employs both in-house and contracted perfumers for new releases, and the catalog runs into the hundreds of SKUs. The aesthetic is unabashedly crowd-pleasing, making no pretensions to rarity.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
