Bvlgari

Sotirio Bulgari, a Greek silversmith, established his first shop in Rome in 1884. The house built its first century on jewellery, watches, and silverwork before entering fragrance in 1992 with Eau Parfumée au Thé Vert — a pivotal launch that helped define the then-nascent genre of tea fragrances. The composition, created by Jean-Claude Ellena, was a deliberate departure from the perfumes of the era, favouring transparency and subtlety over the dense florals and orientals that preceded it. LVMH acquired the brand in 2011, providing resources to accelerate the fragrance line while maintaining its prestige positioning. Alberto Morillas, Daniela Andrier, Francis Kurkdjian, and Christine Nagel are among the noses associated with the modern catalogue. The Man in Black (2014), a dark tobacco-rum-leather composition, stands as the house's most discussed masculine since the tea launch. Bulgari's line skews toward clean, quiet compositions with good material quality — a house with more restraint than its jewellery heritage might suggest.