Electimuss

A British luxury house whose conceit is Ancient Rome — its emperors, its rituals, its appetite for excess. Founded in 2015 by Luke Granger and Jason Collison, with Claire Sokell Thompson joining as a partner in 2019, the house composes high-concentration eaux de parfum (typically 25–35% pure oils) under names like Persephone, Imperium Maximus and Vici Leather. Electimuss works with a small circle of perfumers — Christian Provenzano and Julien Rasquinet among them — on compositions that lean into oud, tobacco, leather and incense, materials the brand frames as the natural register of imperial-era ambition. Bottles are weighted black-and-gold flacons, deliberately ornate. The label sits comfortably with the contemporary London niche set, and suits wearers who want fragrance with theatrical density rather than minimalist restraint.