Fendi

Fendi was founded in Rome in 1925 by Adele and Edoardo Fendi as a small fur and leather atelier on Via del Plebiscito. Their five daughters expanded the family business into a Roman luxury house, and in 1965 a young Karl Lagerfeld began a collaboration as creative director that would last more than half a century and define Fendi's modern silhouette. The house joined LVMH in 2001 and now sits within the group's fashion and leather-goods division. Beyond ready-to-wear and the famous Baguette and Peekaboo bags, Fendi has run a perfume program since the 1980s, currently licensed and produced under the wider LVMH beauty umbrella. Fragrance collections such as Fan di Fendi and the more recent Fendi Selleria and Fendi Casa lines lean on Roman references — leather, marble, citrus gardens — translated through contemporary perfumers into accessible, broadly distributed eaux de parfum.