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House profile

H&M

A house of quiet distinction, known for compositions that reward patience and close attention.

In catalog102 perfumes
Avg rating4.0
Reviews5.3k
Founded
Based in
SignatureJasmine
House DNA — accord profile
Timeline

Releases

2015
Cashmere Haze
2015
Cashmere Haze H&M
2015
Mandarin Gold H&M
2015
Midnight Muse
2015
Midnight Muse H&M
2015
Rose Reverie
2015
Rose Reverie H&M
2015
Caribbean Crush H&M
2015
Urban Verve H&M
2015
The New Noir H&M
2018
Choc
2018
Above The Clouds
2018
H M Santalum
2018
H&M Santalum H&M
2018
H M Makassar Patchouli
2018
H&M Makassar Patchouli H&M
2018
H M Freewheeling
2018
H&M Freewheeling H&M
2018
H&M T-Shirt - Classic cotton H&M
2018
H M Mirabilia
2018
H&M Mirabilia H&M
2018
H M Comoro Ylang
2018
H&M Comoro Ylang H&M
2018
H&M Pear - Bursting with juice H&M
2018
H M Rose Absolute
2018
H&M Rose Absolute H&M
2018
H M Arboretum
2018
H&M Arboretum H&M
2018
H M Rue Cremieux
2018
H&M Rue Crémieux H&M
2018
H M Way Past Midnight
2018
H&M Way Past Midnight H&M
2018
Yuzu - Zesty fizziness H&M
2018
H M Sparks Will Fly
2018
H&M Sparks Will Fly H&M
2018
H M Flowerscape
2018
H&M Flowerscape H&M
2018
H M Formentera
2018
H&M Formentera H&M
2018
H&M Garden - Sunlit dew H&M
2018
H&M Sunray - Golden warmth H&M
2018
H M Above the Clouds
2018
H&M Above The Clouds H&M
2018
H&M Vanilla - Creamy sweetness H&M
2018
H M les Cayes Vetyver
2018
H&M Les Cayes Vetyver H&M
2018
H&M Lipstick - A dash of colour H&M
2018
H M Raconteuse
2018
H&M Raconteuse H&M
2018
H&M Choc - Melty Goodness H&M
2019
H&M Black Papyrus H&M
2019
Cashmere H&M
2019
Rain H&M
2021
Cherry H&M
2024
Social Butterfly H&M
2024
Modern Minimalist
2024
Modern Minimalist H&M
2024
Adventure Seeker H&M
2024
Chic Socialite H&M
2024
Creative Visionary H&M
Fig. 02

DNA over time

Family share per era

Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.

2014–2015
10
2018–2019
43
2020–2021
1
2024–2025
6
WoodyCitrusFloralGourmandGreenAquaticAromaticSmokyFruitySpicyChypreAmberyPowdery
Catalog · 60

All fragrances

2018 · other
other

Choc

2018 · other
other

Above The Clouds

2018 · other
other

H M Santalum

2018 · edp
edp

H&M Santalum H&M

2024 · edp
edp

Social Butterfly H&M

2018 · other
other

H M Makassar Patchouli

2018 · edp
edp

H&M Makassar Patchouli H&M

2024 · other
other

Modern Minimalist

2024 · edp
edp

Modern Minimalist H&M

2015 · other
other

Cashmere Haze

2015 · edp
edp

Cashmere Haze H&M

2018 · other
other

H M Freewheeling

2018 · edp
edp

H&M Freewheeling H&M

2018 · edp
edp

H&M T-Shirt - Classic cotton H&M

2018 · other
other

H M Mirabilia

2018 · edp
edp

H&M Mirabilia H&M

2018 · other
other

H M Comoro Ylang

2018 · edp
edp

H&M Comoro Ylang H&M

2018 · edp
edp

H&M Pear - Bursting with juice H&M

2018 · other
other

H M Rose Absolute

2018 · edp
edp

H&M Rose Absolute H&M

2019 · edp
edp

H&M Black Papyrus H&M

2024 · edp
edp

Adventure Seeker H&M

2024 · edp
edp

Chic Socialite H&M

2018 · other
other

H M Arboretum

2018 · edp
edp

H&M Arboretum H&M

2015 · edp
edp

Mandarin Gold H&M

2018 · other
other

H M Rue Cremieux

2018 · edp
edp

H&M Rue Crémieux H&M

2018 · other
other

H M Way Past Midnight

2018 · edp
edp

H&M Way Past Midnight H&M

2018 · edp
edp

Yuzu - Zesty fizziness H&M

2018 · other
pat·ora·gra·mar
other

H M Sparks Will Fly

Sparks Will Fly opens with a crisp floral brightness that feels immediate and unadorned.

2018 · edp
edp

H&M Sparks Will Fly H&M

2018 · other
jas·oak·ber·amb
other

H M Flowerscape

A bergamot opening arrives with citrus clarity, bright but not shrill, before jasmine emerges in full bloom.

2018 · edp
edp

H&M Flowerscape H&M

2018 · other
other

H M Formentera

2018 · edp
edp

H&M Formentera H&M

2018 · edp
edp

H&M Garden - Sunlit dew H&M

2018 · edp
edp

H&M Sunray - Golden warmth H&M

2018 · other
other

H M Above the Clouds

2018 · edp
edp

H&M Above The Clouds H&M

2018 · edp
edp

H&M Vanilla - Creamy sweetness H&M

2018 · other
other

H M les Cayes Vetyver

2018 · edp
edp

H&M Les Cayes Vetyver H&M

2019 · edp
edp

Cashmere H&M

2018 · edp
edp

H&M Lipstick - A dash of colour H&M

2024 · edp
edp

Creative Visionary H&M

2015 · other
other

Midnight Muse

2015 · edp
edp

Midnight Muse H&M

2015 · other
other

Rose Reverie

2015 · edp
edp

Rose Reverie H&M

2015 · edp
edp

Caribbean Crush H&M

2019 · edp
edp

Rain H&M

2018 · other
other

H M Raconteuse

2018 · edp
edp

H&M Raconteuse H&M

2015 · edp
edp

Urban Verve H&M

2015 · edp
edp

The New Noir H&M

2021 · edp
edp

Cherry H&M

2018 · edp
edp

H&M Choc - Melty Goodness H&M