Timeline
Releases
2015
Cashmere Haze
→2015
Cashmere Haze H&M
→2015
Mandarin Gold H&M
→2015
Midnight Muse
→2015
Midnight Muse H&M
→2015
Rose Reverie
→2015
Rose Reverie H&M
→2015
Caribbean Crush H&M
→2015
Urban Verve H&M
→2015
The New Noir H&M
→2018
Choc
→2018
Above The Clouds
→2018
H M Santalum
→2018
H&M Santalum H&M
→2018
H M Makassar Patchouli
→2018
H&M Makassar Patchouli H&M
→2018
H M Freewheeling
→2018
H&M Freewheeling H&M
→2018
H&M T-Shirt - Classic cotton H&M
→2018
H M Mirabilia
→2018
H&M Mirabilia H&M
→2018
H M Comoro Ylang
→2018
H&M Comoro Ylang H&M
→2018
H&M Pear - Bursting with juice H&M
→2018
H M Rose Absolute
→2018
H&M Rose Absolute H&M
→2018
H M Arboretum
→2018
H&M Arboretum H&M
→2018
H M Rue Cremieux
→2018
H&M Rue Crémieux H&M
→2018
H M Way Past Midnight
→2018
H&M Way Past Midnight H&M
→2018
Yuzu - Zesty fizziness H&M
→2018
H M Sparks Will Fly
→2018
H&M Sparks Will Fly H&M
→2018
H M Flowerscape
→2018
H&M Flowerscape H&M
→2018
H M Formentera
→2018
H&M Formentera H&M
→2018
H&M Garden - Sunlit dew H&M
→2018
H&M Sunray - Golden warmth H&M
→2018
H M Above the Clouds
→2018
H&M Above The Clouds H&M
→2018
H&M Vanilla - Creamy sweetness H&M
→2018
H M les Cayes Vetyver
→2018
H&M Les Cayes Vetyver H&M
→2018
H&M Lipstick - A dash of colour H&M
→2018
H M Raconteuse
→2018
H&M Raconteuse H&M
→2018
H&M Choc - Melty Goodness H&M
→2019
H&M Black Papyrus H&M
→2019
Cashmere H&M
→2019
Rain H&M
→2021
Cherry H&M
→2024
Social Butterfly H&M
→2024
Modern Minimalist
→2024
Modern Minimalist H&M
→2024
Adventure Seeker H&M
→2024
Chic Socialite H&M
→2024
Creative Visionary H&M
→Fig. 02
DNA over time
Family share per era
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
2014–2015
10
2018–2019
43
2020–2021
1
2024–2025
6
WoodyCitrusFloralGourmandGreenAquaticAromaticSmokyFruitySpicyChypreAmberyPowdery
Catalog · 60
All fragrances
other
Choc
other
Above The Clouds
other
H M Santalum
edp
H&M Santalum H&M
edp
Social Butterfly H&M
other
H M Makassar Patchouli
edp
H&M Makassar Patchouli H&M
other
Modern Minimalist
edp
Modern Minimalist H&M
other
Cashmere Haze
edp
Cashmere Haze H&M
other
H M Freewheeling
edp
H&M Freewheeling H&M
edp
H&M T-Shirt - Classic cotton H&M
other
H M Mirabilia
edp
H&M Mirabilia H&M
other
H M Comoro Ylang
edp
H&M Comoro Ylang H&M
edp
H&M Pear - Bursting with juice H&M
other
H M Rose Absolute
edp
H&M Rose Absolute H&M
edp
H&M Black Papyrus H&M
edp
Adventure Seeker H&M
edp
Chic Socialite H&M
other
H M Arboretum
edp
H&M Arboretum H&M
edp
Mandarin Gold H&M
other
H M Rue Cremieux
edp
H&M Rue Crémieux H&M
other
H M Way Past Midnight
edp
H&M Way Past Midnight H&M
edp
Yuzu - Zesty fizziness H&M
other
H M Sparks Will Fly
Sparks Will Fly opens with a crisp floral brightness that feels immediate and unadorned.
edp
H&M Sparks Will Fly H&M
other
H M Flowerscape
A bergamot opening arrives with citrus clarity, bright but not shrill, before jasmine emerges in full bloom.
edp
H&M Flowerscape H&M
other
H M Formentera
edp
H&M Formentera H&M
edp
H&M Garden - Sunlit dew H&M
edp
H&M Sunray - Golden warmth H&M
other
H M Above the Clouds
edp
H&M Above The Clouds H&M
edp
H&M Vanilla - Creamy sweetness H&M
other
H M les Cayes Vetyver
edp
H&M Les Cayes Vetyver H&M
edp
Cashmere H&M
edp
H&M Lipstick - A dash of colour H&M
edp
Creative Visionary H&M
other
Midnight Muse
edp
Midnight Muse H&M
other
Rose Reverie
edp
Rose Reverie H&M
edp
Caribbean Crush H&M
edp
Rain H&M
other
H M Raconteuse
edp
H&M Raconteuse H&M
edp
Urban Verve H&M
edp
The New Noir H&M
edp
Cherry H&M
edp