Louis Vuitton
Grasse-rooted house perfumery, relaunched 2016.
Louis Vuitton was founded in Paris in 1854 as a trunk-maker, and remained essentially silent in fragrance for over seventy years before relaunching the perfume division in 2016 under master perfumer Jacques Cavallier Belletrud. The house's previous fragrance work had ended in the 1940s; the contemporary line is built from Les Fontaines Parfumées, the historic Grasse property restored as Vuitton's creative atelier and laboratory. The initial Les Parfums Louis Vuitton collection — Rose des Vents, Matière Noire, Mille Feux, Apogée, Turbulences, Dans la Peau and Contre Moi — was joined by the Cologne Perfumes line, the men's collection led by L'Immensité and Ombre Nomade, and a series of Les Extraits and city-themed Les Colognes. Compositions lean on raw materials cultivated for Vuitton's exclusive use in Grasse, and the line is sold only through Louis Vuitton boutiques in refillable bottles, sitting firmly in the ultra-niche price tier.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
