Lush

Lush was founded in Poole, Dorset in 1995 by Mark and Mo Constantine alongside four collaborators, and has become one of the most vocal independent fragrance houses operating at retail scale. The Gorilla Perfume line, launched within Lush, is helmed by Mark and Simon Constantine and produces compositions that share aesthetics with the soaps and bath products: high natural-oil loads, polarising styles, and a refusal of standard mainstream restraint. The catalogue includes longstanding cult titles such as Lust (a frank tuberose), Smell of Freedom and Cocktail, alongside collaborations with perfumers like Mark Buxton. Production stays in-house; the brand is privately held and operates on a vertically integrated model from formulation to its own high-street shops.