Adidas

Adidas was founded in Herzogenaurach, Germany in 1949 by Adolf Dassler, building on a sports footwear business that had earlier split from the company his brother Rudi would rename Puma. The fragrance line operates through licensing agreements and targets the active sportswear consumer, producing fresh aquatic and ozonic compositions designed to complement an active lifestyle. The Adidas fragrance portfolio — distributed widely through drugstores and supermarkets — is one of the most recognisable mass-market offerings globally, offering affordable, clean-wearing options for daily use. Fragrances like Ice Dive and Dynamic Pulse occupy the same shelf space as deodorant sprays, reinforcing the brand's positioning as performance-oriented and functionally minded rather than aspirationally perfumed.